Amazon India on Monday said it will further expand its regional language offering with the launch of a voice shopping experience in Hindi in the coming weeks. The e-commerce platform has also announced that customers can now use .in in Marathi and Bengali in addition to the five languages already available – Hindi, English, Kannada, Malayalam, Tamil and Telugu. . “These launches break the language barrier and make e-commerce more accessible and convenient for millions of customers across India,” Amazon India said in a statement. To launch Amazon.in in Marathi and Bengali, Amazon worked with expert linguists to develop a precise and understandable user experience in each language. The team has chosen commonly used words instead of fully translated words to make the shopping experience authentic, easy to understand and enjoyable for the customers, the statement said. Amazon customers can select their preferred language across Android and iOS apps, mobile and desktop sites. Once selected, the language preference will be recorded and remembered for future visits. The launch of the voice shopping experience in Hindi will be followed by the launch of voice shopping in English in 2020.
What will the customer get by speaking in Hindi?When this feature is launched, customers will be able to use their voice in Hindi to search for products or check the status of their orders. The voice offering will be available only for Android devices. With this launch, customers will be able to navigate to various touchpoints on the Amazon.in Android app, search for products and add items to cart using their voice in Hindi or English. Kishor Thota, Director (Customer Experience & Marketing), Amazon India said- “With a regional language shopping experience, we aim to make e-commerce accessible, relevant and convenient for our customers. Every month, millions of customers visit Amazon.in. come in regional languages and 90 per cent of the customers are from Tier II and below.” He added that this festive season, Amazon is happy to expand the Amazon.in experience for customers in Marathi and Bengali. Thota said- “Since the launch of Voice Shopping in 2020, we have grown 2X year-on-year with Amazon.in customers adopting Voice to meet their shopping needs. We are raising our voice to make the experience exciting and satisfying.” Amazon India is innovating to expand the digital opportunity for both customers and businesses by localizing various offerings in the regions of regional language, voice and video. From June 2020, Amazon.in has launched seller registration and account management services in languages like Hindi, Tamil, Kannada, Marathi, Telugu, Malayalam and Bengali. In voice, Amazon Alexa – a cloud-based voice service that powers the Echo range of smart speakers – is available in English and Hindi and in different languages like Hindi, Marathi, Gujarati, Kannada, Bengali, Tamil, Telugu etc. Also understands proper nouns. In video, Amazon Prime Video makes titles available in Hindi, English, Marathi, Telugu, Tamil, Malayalam, Kannada, Marathi, Gujarati, Punjabi and Bengali. In addition, through Kindle Direct Publishing, authors can self-publish their work in five Indian languages, including Hindi, Tamil, Malayalam, Marathi and Gujarati, in addition to English.
[Attribution to NBT]