Apple dominated India's premium smartphone phase with 48.8% share in Q2

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Riding on the success of its iPhone 11 and iPhone XR gadgets, Apple one time once more dominated the India premium smartphone market with 48.Eight per cent market share within the lockdown-hit June quarter, the IDC India stated on Friday.

Shipments within the premium ($500 and above) phase declined by (-35.Four per cent) within the second quarter (YoY) however Apple maintained its lead, adopted by Samsung and OnePlus.

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The iPhone 11 and iPhone XR collectively accounted for 28 per cent shipments on this phase in Q2, stated the IDC report.

The mid-premium phase of ($300-$500) with a share of 4.Eight per cent declined YoY by 48.Four per cent, with prime models resembling Samsung’s Galaxy A51 and A71, vivo’s V19, Apple’s iPhone SE (2020) and the OnePlus 7T.

According to Upasana Joshi, Associate Research Manager, Client Devices, IDC India, Apple ought to proceed to focus further on the $700-$850 (Rs 50,000-Rs 61,000) phase.

“That is the candy spot for iPhones in India with added enticing provides for making the brand new model lineup a bit further inexpensive, nevertheless, persevering with to concentrate on older-generation portfolios for vol development,” she advised IANS.

In the primary quarter, Apple dominated the premium ($500 and above) phase with a market share of 62.7 per cent.

The ($700 and fewer than $1,000) phase registered a excessive development as effectively, as shipments doubled YoY, with the iPhone 11 accounting for 68 per cent of shipments on this worth phase.

Apple has began manufacturing its highest-selling model iPhone 11 in India which is a major enhance to the ‘Make in India’ initiative.

Currently, iPhone XR and iPhone 11 are being assembled by Foxconn at its Chennai manufacturing plant whereas iPhone 7 is being assembled by Wistron in Bengaluru.

Original iPhone SE and iPhone 6s have been assembled by Wistron however these have been discontinued in 2019.

Apple can also be reportedly planning to assemble its new iPhone SE in India.

The iPhone maker has already requested considered one of its suppliers in China to begin transport parts for the iPhone SE 2020 to its manufacturing accomplice Wistron in India.

[Attribution Business Standard.]

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