In terms of smartphone sales, Samsung has once again overtaken everyone in terms of sales along with giants like Apple. Indeed, a Gartner report said that global smartphone sales for end users grew 26 percent in the first quarter of 2021 led by Samsung, which captured a 20.3 percent market share. After taking the top spot in the fourth quarter last year, Apple dropped to second place in the first quarter of 2021 with 15.5 percent market share. Prior to this, the launch of 5G iPhone remained in constant demand in 2021. “5G will continue to be a major growth driver for Apple in 2021. Device upgrades will drive demand for Apple’s flagship phones throughout the year,” said Anshul Gupta, senior research director at Gartner.
These companies made the third-fourth placeXiaomi stood third with 12.9 per cent share, followed by Vivo and Oppo with 10.2 per cent share.
Cheap phone tops SamsungThe launch of mid-price smartphones such as phones under $150 fueled Samsung’s unit sales globally. The early shipping of its flagship 5G smartphone added to the growth in the company’s smartphone sales. The report showed that improved consumer outlook, continuous learning and work from home, as well as increased demand from 2020, boosted smartphone sales in the first quarter. “However, one cannot ignore that the basis of comparison is also lower in 2020 as compared to 2019. This explains the double-digit growth,” Gupta said. All the top five global smartphone vendors posted strong (year-on-year) growth in 2020, indicating that the phone market is consolidating around the top five vendors.
These companies cashed in on the demand for 5GChinese smartphone vendors Xiaomi, OPPO and Vivo saw rising demand for 5G smartphones and took advantage of opportunities due to weak sales from Huawei and LG globally in the quarter.
Smartphone prices may increase – reportThe report said, “The global chip shortage has yet to impact the smartphone industry as the demand-supply balance has been met. The selling price may increase.”
[Attribution to NBT]