Director Bharathiraja not too long ago cleared his uncompromising stand and mentioned that because the product (movies) had been the property of the producers, they get to resolve who these might be bought to.
The tiff between Tamil movie producers and the theatre possessors within the state is much from being over. Director Bharathiraja not too long ago cleared his uncompromising stand whereas inaugurating an workplace of the Tamil Film Active Producers Association (TFAPA) in Chennai.
During the occasion on Monday, 14 September, the director spoke to reporters and mentioned that because the product (movies) had been the property of the producers, they get to resolve who these might be bought to. “No one can dictate terms on whom I can sell my product to,” he added.
Assuring that the producers had been open to discussions, the 78-year-old filmmaker mentioned, “Now, there are no distributors to play middlemen. We are directly selling our films to theatre owners. Therefore a big portion of the benefit goes to theatre owners”.
Producers v/s Theatres in #TN – #Bharathiraja president of TN Active producers affiliation mentioned “Theatre owners can’t dictate terms. We want to screen movies in theatres on our terms as product is ours. If theatres don’t agree to our terms, we will embrace OTT platforms.” pic.twitter.com/uZxYhstCqz
— Sreedhar Pillai (@sri50) September 15, 2020
There are six requests made by the TFAPA positioned on the desk for dialogue, however the theatre possessors have reportedly refused to simply accept the phrases. Tirupur Subramaniam, the president of the Theatre Owners’ Association, had spoken in regards to the dire state of affairs they are going to be put in when they’re pushed to search for different choices like changing their film halls into marriage halls or places for screening IPL matches.
The 16 Vayathinile director replied to this argument as effectively. He mentioned, “They can turn it into Kalyana mandapam (wedding halls), [or] conduct a conference… The building is theirs. But our product is their selling point. The audience comes in for our product”.
He mentioned the producers must shift on to the OTT platforms if the theatre possessors refuse to simply accept their calls for. Other common Tamil producers like CV Kumar, SR Prabhu and Dhananjayan had been additionally current.
The scuffle between the 2 events has been afire for a number of months now. The direct OTT launch of Jyothika’s Pon Magal Vandhal had largely displeased the theatre possessors in Tamil Nadu.
Produced by Jyothika’s husband Suriya below his banner 2D Entertainment, the film was introduced to be immediately launched on Amazon Prime Video, skipping theatrical launch because of the pandemic-induced lockdown.
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