Xiaomi Leads Phone Sales, Apple Hits Double Digit Growth in Q3: Report

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Xiaomi has retained the highest spot within the Indian smartphone market, in keeping with a report by market researchers Canalys. Samsung additionally confirmed sturdy positive aspects, which was seemingly helped by a powerful roster of budget-premium handsets. In its report, the analysts mentioned that the Indian smartphone market appears to be on its method to a swift restoration. Production disruptions and import delays from the COVID-19 pandemic induced a significant hunch within the second quarter of 2020 however cell shipments have rotated to record an eight p.c year-on-year development within the third quarter. Production disruptions and import delays from the COVID-19 pandemic induced a significant hunch within the second quarter of 2020 however cell shipments have rotated to record an eight p.c year-on-year development within the third quarter, in keeping with a analysis agency report. An estimated 5 crore models had been shipped within the quarter ending in September, which the report says is a new record for smartphone shipments in a single quarter in India.

The Canalys report reveals that the pecking order has just a few modifications, too. Xiaomi remains to be on the prime with 1.three crore models shipped in Q3 and rising by 9 p.c year-on-year however is now adopted by Samsung that has managed to regain the second spot promoting 1.2 crore models with an aggressive 7 p.c development. The report notes that Samsung’s doubling down on its product portfolio and aggressive pricing within the finances section has performed properly.

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Vivo has slipped to the third spot with 88 lakh models shipped. But the BBK Electronics sub-brand has registered a strong 19 p.c development popping out of an enormous second-quarter hunch. Realme, a Xiaomi sub-brand, tails Vivo very intently with a cargo of 87 lakh smartphones within the mentioned interval. It is adopted by one other BBK Electronics model, Oppo, that has recorded a cargo of 61 lakh smartphones to shut the highest 5 smartphone sellers in Q3.

Chinese distributors together with Xiaomi and BBK make for 76 p.c of the entire smartphones bought in India. “[The] ongoing tension between India and China has been a hot topic in the past few months, but we have yet to see a significant impact on purchase decisions of mass-market customers,” mentioned Canalys Research Analyst, Varun Kannan.

Apple, with a a lot smaller, premium portfolio, has additionally managed double-digit development in Q3. The model that aggressively marketed its iPhone SE as a decrease entry-point into the coveted Apple ecosystem bought eight lakh models.

“However, its new iPhone 12 family will be a tough sell in India this year, as network operators do not yet have the infrastructure for mass-market 5G deployment, erasing a key feature of the devices. Not to forget, Apple’s pricing strategy for its new iPhones in India needs serious consideration,” says Canalys Research Director, Rushabh Doshi. Pre-order for iPhone 12 and 12 Pro begins in India immediately.

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[Attribution Gadgets 360]

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